Seminar Workshop on "The Marketing Mix: The Core of Your Marketing Strategy"- A Collaboration Between NVSU CBE, PJMA, and DTI

Nueva Vizcaya State University (NVSU) - College of Business Education (CBE) in cooperation with the Philippine Junior Marketing Association (PJMA) and the Department of Trade and Industry (DTI) conducted a seminar-workshop on "The Marketing Mix:The Core of Your Marketing Strategy" on September 25, 2023 at Brgy.Hall,Bakir,Bagabag,NV.

This is part of the series of training lined up for selected micro-enterprises who were adversely affected by the covid19 pandemic under the Barangayanihan:An Infodemic Drive Extension Project led by Dr. Renalee Valenzuela, Project Leader, together with Dr.Dolores B. Galvez, Asst. Project Leader.

DTI Senior Trade-Industry Development Specialist Mr.Richard C. Siuagan served as Resource Person during the said activity. He gave beneficiaries' awareness on the importance of branding,labeling and packaging as it will help them provide a distinct name and image, as well as efficient packaging for their products. He discussed ways on how to create a successful branding specifically, creating impactful logos and taglines, effective color combinations, marketing strategies, and positioning products based on their target market. Also, coaching session and lecture on the importance of precise packaging and error-free labels.

On the otherhand, Ms.Ma.Elizabeth Espiritu and Ms.Flormelyn Tumenez served as mentors during the workshop proper. While the PJMA-NVSU Chapter officers and members helped in facilitating for the success of the said activity.